4 Questions To Ask When Choosing A Sign Manufacturer
6th January 2020
For many businesses, signage is one of the most important tools for marketing and branding. It is the primary means of telling the world who you are and what you do, and for a new company just opening its doors, obtaining and installing quality signs for the location is an absolute must.
However, it’s important to get it done well - and choosing the best team to handle the design and manufacture of your new signage is crucial. In this post, we’ll cover four essential questions you’ll need to ask to find the best sign company for your business...
1. How long has the company been established?
Simply put, there is no substitute for industry experience. A signmaking company that has been around for years will likely have the knowledge and the equipment to take on any type of project - and will have the expertise to advise you on what will give the best results for your business.
It’s normal for business owners to not know exactly what they require for their signage, and how to get the desired effect. This is where the knowledge and experience of the manufacturer become invaluable. If you don’t know whether you want an aluminium pan with stove enamels or an acrylic face with a laminated print, the experts will know just what to do for you and how to get the best results within your budget.
It’s not just technical know-how that’s important, but also reputation. A manufacturer who produces poor quality signage is unlikely to stay in business forever, but a well-established signmaker with a long history of service in the local area will have maintained their position and reputation through many decades of consistent, top-tier work.
A sign company that has been around for years is very likely to have long-standing relationships with many local businesses and take care of their signage needs on an ongoing basis - and that level of trust makes for good evidence that your project will be in safe hands.
2. What are some projects they’ve done before?
As with many things in life, the proof is in the pudding. Being able to see some of a sign company’s prior handiwork before engaging their services can be very beneficial and allow you to imagine the quality you’re likely to receive for your own project.
It’s also useful to get a sense of who some of their prior clients might have been. If they’ve worked with any big-name companies, local government, universities, or other respected institutions, you can bet that they can be relied upon to do excellent work.
Particularly if it seems that the signmaker has performed multiple services for one organisation over an extended period, that’s a great indication that their work is very well regarded and dependable.
Of course, all businesses and institutions have different signage needs. A signmaker with a broad portfolio of clients across many different industries and sectors can almost certainly be relied on to create the perfect sign for your specific needs. If they can do a fascia for a high street shop, wayfinding for a hospital, illuminated roof lettering for a hotel, wall graphics for a primary school, swing signs for a museum and vinyl wraps for a truck - well, they can probably do just about anything.
3. What services do they offer?
Signage as an industry has been around for an extremely long time, and as such there exists a multitude of options for every project.
It makes sense to talk to the signmaker to find out what they have the means to create, as not every sign shop will necessarily have the same tools, equipment, and in-house expertise. In some cases, they may be able to offer you design possibilities you hadn’t previously considered.
If you want your signage to stand out (and why wouldn’t you?) it’s worth finding out what could be done to augment the design with lighting, stainless steel, or other impressive materials and effects.
The sign company might have particular expertise with a certain material or effect that could stand your business apart from its competitors - so it never hurts to ask.
4. Do they offer any after-sales care?
Even the shiniest, best-designed and most well-made sign may lose its lustre in the fullness of time. Many years after it was installed, even a top-of-the-line fascia will begin to look a little worse for wear; that’s just a fact of life.
From a branding point of view, a grubby and battered sign in need of a refresh isn’t a good look for any business, especially in industries where consumer trust is crucial (such as dentistry, funeral directors, and so on).
Nothing screams ‘run-down establishment’ like a storefront sign with one letter hanging askew from the rest of the design - and what happens if the LED bulbs start to go out in a lightbox sign? You wouldn’t want your customers to interpret this as a reflection on the standards of your business.
Fortunately, some signmakers offer an after-sales programme of ongoing maintenance and cleaning to ensure your signs stay looking as good as they did the day they were installed, and it’s always worth asking if that’s available to you.
After all, your signage is an investment. It may be one of the single most important marketing tools possessed by your business, and its effectiveness can extend far into the future if looked after well. The quality of your sign says a lot about your brand, so it’s worth making sure it will be maintained on a long-term basis.
By asking about a sign company’s history, services, and previous clients, you can easily gauge whether they are the best choice to produce your new signage - and engage their services with confidence.
Here at Medash Signs, we have over forty years of experience producing signs for businesses and organisations of all types around Kent and the UK. To find out how we can help with your signage project, please call us on 01233 625383 or contact us via the website.