LESS IS MORE
To have 2sq. metres of blank wall space above your shop is an exciting marketing prospect. After all, you've got a logo and strapline to feature and the 10 different services you offer. And don't forget the email, website, phone number and address.
Whilst this may seem like a great opportunity to tell the world everything about your business, is it really the best use of the space? Ask yourself what you want this signage to achieve and realistically how long you expect to hold the attention of your audience. Filling every inch of space with detailed information is a sure fire way to stop potential customers giving your sign a second glance.
Successful signage makes use of negative space (or white space) around typography and graphics to help lead the viewer's eye around a design. Less is definitely more. It equates to a simpler, classier sign, so think carefully about what you really want to say and the location in which you are saying it. For example, there is no point in including the fine print to your returns policy when the sign is 12 ft. up a wall.
SPARING SOME TIME FOR THOSE IN THE KNOW
Medash Signs have over 40 years of experience when it comes to signage. Some might even call us experts! It's always worth talking through a job with us before committing yourself to an idea you just can't let go of. It's not that your ideas are going to be dismissed, it's just we've endured the awkward projects and problem solving so you don't have to.
TOP 10 TIPS FOR BETTER SIGNAGE
1. Keep your signage to the point. Don’t overfill it with unnecessary information.
2. Use negative space to draw the viewer’s eye to important information; don’t be tempted to fill every space available.
3. Consider the location and context of your sign and have it designed accordingly.
4. Don’t be tempted to go cheap just to save a few pennies - quality materials and workmanship are often worth the extra bit of expense.
5. Keep it inline with your existing branding for consistency and quality.
6. Supply high-quality logos and assets - pixelated web images won’t look good!
7. Don’t forget lighting for your sign and factor it into your budget.
8. Speak to professionals and consider all of the signage options available to you.
9. Proof and proof again. Make sure the details are correct and avoid costly reprints.
10. Get in touch with us at www.medashsigns.com at let us help you find the perfect signage solutions!