5 Unmissable Benefits of Illuminated Signage
7th May 2020
Your business signage is one of your most important marketing assets. It tells your customers and visitors where you are, who you are, and in many cases what you do.
Your signage is one of the first things people will see when they arrive at your place of business, and it’s always good to make sure that your visual branding is second to none. To that end, augmenting your signs with electric lighting can be a fantastic way to stand out.
Traditionally, illuminated signage was created with electrified neon. By filling glass tubing with neon (or another noble gas) and passing a current through it, a warm, buzzing sign effect could be achieved.
These days, neon has mostly gone out of fashion (except where people specifically want that old-school throwback effect). Most modern illuminated signage is made by using light emitting diodes (LEDs), which are available in a range of colours and are much more energy-efficient than neon - whereas an old neon sign might need 15,000 volts to power it, an equivalent LED installation would use only 24 volts!
But what are the advantages of installing a glowing sign for your business? Today, we’re going to look at five major benefits....
1. Discoverability and visibility
There’s no denying it: lighting makes you stand out. A glowing sign after dark can act like a lighthouse to let customers know you exist, and draw them in.
Illuminated signage doesn’t just have to be for businesses that are open all night. Even for a business that closes at 5pm, it can still be a great idea to leave the signage on and remind customers that you exist. It makes your business seem to be a sturdy, reliable presence that doesn’t go away just because the sun went down.
Another handy benefit of all-night illuminated signage is that it can be an aid to security. With a persistently glowing sign, would-be burglars might be deterred from entering the property - as it may make them wonder if there are also cameras left on, or if there may even be somebody still on-site.
Visibility isn’t just a concern at night, either - the weather can also make it hard for customers to see your business. During a heavy fog or a torrential downpour, glowing brightly can be a major advantage.
In addition to your main external sign, illumination can also be invaluable for wayfinding and key safety signs. If visitors are going to have trouble finding their way around or locating key safety features, well-lit signage can be a very considerate addition to your premises.
2. The perception of prestige
Simply put, a well-made illuminated sign can look very classy.
If you’re looking to make it appear as though your offering is more upmarket, luxurious, or aspirational than that of your competitors, some tasteful lighting on your signage can really help elevate your brand in your customers’ minds.
One good thing about LEDs is that they are very small and versatile, and can be incorporated into a wide range of designs in a variety of ways. This makes it possible to achieve stylish effects such as backlighting, which can create an impressive illuminated halo effect behind and around opaque letterforms and logos.
Nothing is more off-putting than an illuminated sign with a flickering or broken bulb, but LEDs last for a very long time - in most cases, an LED sign can be expected to last for many years.
In short - if you want to impress, an LED illuminated sign is the way to go.
3. Differentiating your business
It’s always a good idea to present your business as clearly distinct from its competitors. Without a clear indication that your business is different in some way, customers may not see why they should choose you over the company down the road.
Fortunately, visual branding can be a great way of standing out from the crowd - and if your competitors don’t have illuminated signage, a great opportunity exists for you to literally ‘outshine’ them. (Of course, if your competitors do have illuminated signs, this is all the more reason to use them yourself, to ensure your business doesn’t seem less appealing in comparison.)
Making a stylish statement with your signage is a great way of getting noticed, and the addition of LED lighting is sure to turn heads. Of course, anything that is more noticeable is also more memorable, and illuminated signage can make your branding stick in the viewer’s head long after they first saw it.
4. Design versatility
All forms of signage have to be designed with consideration for the real-world context of their installation. It’s not a great idea to put a green sign in front of a green tree or place the sign at an angle that most people won’t be able to see.
Illumination can help improve your installation options by improving visibility in otherwise non-ideal locations and situations. For example, a business needing to display signage in a dark corner or beneath an overhang would do well to choose an illuminated sign to ensure that their branding can be seen no matter what.
LED lighting can also make it possible to use your brand colours in situations where you might otherwise have a design problem. For example, you may need to put a red logo on a red wall; if this sign can be augmented with glowing internal light or halo backlighting, that can help it to stand out.
5. Energy efficiency
On top of all the other benefits, modern LED signage is very energy efficient. Unlike most other types of bulbs, LEDs don’t get too hot when switched on - and as this is the main way that most lightbulbs waste energy (by inefficiently creating heat rather than light), LEDs are able to do the job with a fraction of the energy consumption.
In addition to being kind to your budget, this has the added advantage of being very environmentally friendly and keeping your business’ energy footprint as low as possible. LED lights are also completely recyclable.
Overall, illuminated signage is simply a great investment for almost any business. With a stylish glowing sign, you can shine throughout the day and night, improve the presentation of your branding and stand out from your competitors - all without breaking the bank or harming the planet.
For expert assistance with your illuminated signage project, please get in touch with us today and find out how we can help.